ONESIAM Super App
Online Campaign
Online Campaign for launching the new online application: ONESIAM Super App. The campaign is created to depict the one of a kind online shopping experience that only ONESIAM can offer and promoted through various social media platforms. The application is exceptionally developed to offer the top-class services that the user could get the same experience as they shop at retail stores. Hence, the main idea of the campaign is to visualise the surreal experience offering in the application. 3D surreal forms were used to elaborate the sense of seamless feeling between online and offline activities. The futuristic art direction is applied to express the future perspective of this platform which will be able to support new coming online activities.
Online Campaign
Thematic Video & Key Visual
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Client: SIAM PIWAT
Agency: Ogilvy & Mather Thailand
Creative Director: Putthikon Saeamad
Copywriter: Kisda Phongphaew
Art Director: Supanut Asavasongsiri & Natdanai Chuanniyomtrakul
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Production House: PHENOMENA
Film Director: Kanin Chandrasma
Key Visuals
A set of 4 Key Visuals is created to represent 4 main features in the application. The photograph of model is mixed with the 3D objects and text to create collage-like layout. Loose grids layout of the artworks gives energetic and fun feeling to the overall visual.
Online Content Adaptation
The adaptable layout of the Key Visuals allows other content able to use the elements in the KV and adapt to match the size and layout of each post.